The Importance Of Digital Marketing For Small Businesses
The world of Digital Marketing (Or Online Marketing) can be a daunting one, but it really doesn’t have to be. As a small business there are heaps of opportunity available to leverage your brand against those already established in the market. That’s the beauty of it!
Why Digital Marketing Is Important?
- There are over 63,000 individual searches every second made using Google alone (Source)
- Over 57% of the entire world population is an active user online, that’s 4.388 billion people (Source)
- By 2021 market leaders will allocate 75% or more of their budget to online marketing (Source)
Now those are some heavy stats for you to digest. Have a think, do you want to miss out on over half of your customer base?
Why Small Businesses?
Good question, the answer is that by building your brand online you can increase cash-flow and market opportunity. Building and maintaining a website doesn’t have to cost an arm and a leg, in fact you can get started for as little as the cost of a domain and hosting package (domains available for as little as £0.99/year and hosting £10/year).
If you aren’t confident in this process, I specialise in providing affordable website design using WordPress which will allow you to make all the changes you need going forward (I will also walk you through with an in-depth tutorial on how to use the tools).
By building a solid online foundation as a small business you can be confident that going forward, you have everything in place to scale up. In fact, a simple Google search brings up even more reasons of Online Marketing’s importance as a small business (with many, many more available the more you dig).
Already Got A Website?
If you’ve already got a website but are struggling to gain any traffic, or have poor traffic performance (high bounce rates, exit rates etc) then here’s another eye opening statistic for you. Surveys show that “57% of internet users say they won’t recommend a business with a poorly designed website on mobile” (Source), which really shows the importance of a high quality, well though out website that meets the needs of its users. Layout is another important factor, with 38% of people not engaging with a website if the content or layout are unattractive.
57% of internet users say they won’t recommend a business with a poorly designed website on mobile
Now, i’m not trying to scare you I am simply making you aware of the reality. Whether you choose to act on these statistics is entirely up to you, just so long as you are aware of the benefits that Digital Marketing can bring to small businesses. If time constraints are an issue then why not give the below check-list a go, with a few Digital Marketing quick wins you can complete in less than 20 minutes!
Quick Digital Marketing Wins
Book Your Free Consultation
If any of these stats have got you interested and wanting to learn more, then why not book a free consultation where we’ll review the opportunities available to you as a small business. This is a no obligation service where i’ll give you insight, then it’s entirely up to you if you’d like to take me up on the offer of Digital Marketing services. There are a number of flexible options available which can be tweaked to suit your needs, so don’t hesitate to get in touch.
If you’re local to Kent and would prefer to discuss or arrange a face-to-face consultation, then please see our locations page to learn more.